ClickBank Vs Digistore24: Which Affiliate Network Is Better In 2025?

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Affiliate marketing continues to evolve, and in 2025, two affiliate networks dominate discussions in the online marketing world — ClickBank and Digistore24. Both platforms offer digital and physical products, competitive commissions, and robust affiliate tracking systems. But when it comes down to choosing the best one for your business or blog, the decision isn’t always straightforward.

In this detailed comparison, we’ll break down the pros, cons, and unique features of ClickBank and Digistore24. Whether you’re a seasoned affiliate marketer or just getting started, this guide will help you decide which platform aligns better with your goals in 2025.

What Is ClickBank?

ClickBank is one of the oldest and most well-established affiliate marketing platforms, founded in 1998. It primarily focuses on digital products but has expanded its offerings to include physical goods over the years. The platform is known for high commission rates, instant approvals, and a massive product marketplace.

In 2025, ClickBank continues to be a go-to for marketers looking to promote courses, software, supplements, and info products. It is particularly popular among affiliates in the health, wealth, and self-improvement niches.

What Is Digistore24?

Digistore24 is a newer player, founded in Germany in 2012, but has quickly grown into a strong competitor in the affiliate marketing space. It offers a more modern interface, a streamlined sales funnel system, and global availability. Digistore24 has seen rapid adoption by affiliates in Europe and is now making strong inroads in North America.

The platform supports digital products, services, events, and physical items, making it a flexible choice for a wide range of marketers in 2025.

Marketplace Size and Variety

ClickBank’s marketplace is huge. With tens of thousands of products to choose from across diverse categories, it remains unmatched in terms of sheer volume. Affiliates can filter by gravity score, commission rate, category, and more to find the top-converting offers.

In contrast, Digistore24 has a smaller marketplace, but it’s curated for quality. Many of the products available offer better funnels, higher conversion rates, and more modern marketing materials than some of ClickBank’s legacy products.

In 2025, ClickBank still wins on size, but Digistore24 is catching up with high-converting, newer offers — especially in trending niches like crypto, online business coaching, and AI tools.

Ease of Use and User Interface

ClickBank has made improvements to its user interface, but it still retains a somewhat dated look. Navigating the dashboard can be overwhelming for beginners, especially when trying to understand advanced metrics.

Digistore24 shines in this area. Its sleek and intuitive dashboard is beginner-friendly, and its analytics and tracking tools are modern and detailed. In 2025, Digistore24 clearly offers a more user-centric design and faster load times.

If user experience is a top priority for you, Digistore24 will likely feel more modern and responsive.

Affiliate Approval and Accessibility

One of ClickBank’s standout features is its instant affiliate approval for most products. This makes it an attractive option for beginners who want to start promoting quickly without waiting on vendor approval.

Digistore24 also offers automatic approval for many offers, but some vendors do require a manual approval process. Still, most marketers won’t have trouble getting started on either platform.

For total newcomers, ClickBank provides slightly fewer roadblocks when it comes to getting affiliate links and launching promotions.

Commission Structure and Payouts

ClickBank typically offers commissions between 50% and 75% for digital products. Some vendors also include recurring commissions for subscription-based products. Payouts are made weekly, and the threshold for payment is relatively low ($10–$100 depending on your settings).

Digistore24 also offers competitive commission rates, often in the 40%–70% range, and they tend to focus more on recurring models — such as SaaS products, coaching programs, or memberships. This means more opportunities for long-term passive income.

In 2025, both platforms are fairly equal when it comes to potential earnings, but Digistore24 may offer better recurring commission options in certain niches.

Trust, Security, and Compliance

ClickBank has been around for over 25 years, which brings a level of trust and stability. However, it has faced criticism in the past for allowing low-quality or scammy products on its platform. While they’ve cleaned up significantly, some marketers remain cautious.

Digistore24 takes a stricter approach to compliance and product approval. Their review process is more rigorous, which helps ensure higher quality for both vendors and affiliates. This has boosted its reputation, especially among newer marketers who want to avoid shady offers.

In 2025, Digistore24 edges ahead in terms of compliance and trustworthiness due to its vetting system.

Funnel Tools and Affiliate Resources

ClickBank offers product vendors a lot of flexibility, including the ability to create landing pages, upsells, and even full sales funnels. However, not all vendors make use of these tools effectively, so affiliates often have to sift through varying quality.

Digistore24 provides an all-in-one sales funnel system that integrates cleanly with the vendor’s product pages. Many vendors on Digistore24 provide detailed affiliate resource centers, swipe files, ad creatives, and retargeting support.

For affiliates who want professional-grade tools and support from vendors, Digistore24 tends to deliver more consistently.

Integration with Tools and Platforms

ClickBank integrates well with most email marketing platforms, WordPress, ThriveCart, and popular tracking tools. However, it still lacks native integrations with some modern platforms unless third-party tools are used.

Digistore24, being newer, was built to integrate more fluidly with modern tech stacks. It works smoothly with CRM systems, webinar tools, WooCommerce, funnel builders like ClickFunnels, and email services like ConvertKit or ActiveCampaign.

In 2025, Digistore24 offers better out-of-the-box integrations for modern digital marketers.

Support and Community

ClickBank has extensive documentation, but direct customer service can be hit or miss. Their affiliate support is decent, but not personal unless you’re a top-tier affiliate.

Digistore24 is known for its responsive customer service and dedicated affiliate support, especially in Europe and North America. Their knowledge base is comprehensive, and they’ve begun rolling out webinars and community events for affiliates in 2025.

If community, training, and one-on-one support matter to you, Digistore24 is quickly becoming the better platform.

Global Reach and Language Support

ClickBank is available in over 200 countries and supports multiple currencies. Its reach is massive, but its focus has always been more U.S.-centric.

Digistore24 was born in Europe and has expanded globally. Its multilingual dashboard, multi-currency checkout options, and localized sales pages give it an edge for international affiliates looking to tap into non-English markets.

In 2025, if your goal is to promote offers globally with local language support, Digistore24 is the more versatile choice.

Mobile Experience

ClickBank’s mobile experience has improved, but it’s still not fully optimized for mobile-first affiliates or vendors. You may find it a bit clunky if you’re on the go.

Digistore24’s mobile dashboard is clean and responsive. Whether you’re checking commissions or grabbing affiliate links from your phone, the experience is seamless.

In an increasingly mobile world, Digistore24 offers a smoother mobile interface.

Recurring Income Opportunities

Recurring commissions are the backbone of a sustainable affiliate business.

ClickBank does offer recurring income options, especially for membership sites or software. However, these opportunities are not as common or easy to filter in their marketplace.

Digistore24 heavily promotes recurring commission models. Many top-selling products are designed as subscriptions, coaching programs, or SaaS tools that pay you month after month.

If your goal is long-term passive income, Digistore24 makes it easier to identify and promote recurring income products in 2025.

Refund Rates and Chargebacks

ClickBank has a reputation for high refund rates on some products, which can eat into your commissions. While they have improved their refund process and customer service, affiliates still report occasional chargebacks.

Digistore24 keeps tighter control over refund policies and vendor quality. As a result, many affiliates experience lower refund rates — particularly for high-ticket and coaching-related offers.

If minimizing chargebacks and refunds is important to your strategy, Digistore24 holds a slight advantage.

Vendor Quality and Support

Because ClickBank has such a massive marketplace, the quality of vendors can vary significantly. Some are incredibly professional, while others may lack the resources to support affiliates.

Digistore24’s curated marketplace means that vendors tend to be more engaged and supportive. Many offer email support, personal affiliate managers, and even co-branded landing pages.

For affiliates who value working closely with vendors, Digistore24 offers more of a partner-focused environment.

Ideal Use Cases

ClickBank is ideal for:

• New affiliates testing a wide range of offers
• Marketers in the U.S. health and wealth niches
• Affiliates who want quick access to links without approval

Digistore24 is ideal for:

• Affiliates looking to promote high-converting, modern offers
• Marketers targeting international or multilingual audiences
• Affiliates focused on recurring commissions and coaching offers

Final Verdict: ClickBank vs Digistore24 in 2025

So, which affiliate network is better in 2025?

ClickBank is still a strong, established platform with vast product variety and easy access for beginners. It’s great for those who want to start quickly and explore a large number of niches.

Digistore24, however, is edging ahead in key areas — user experience, global reach, recurring commissions, and vendor quality. Its curated marketplace and modern infrastructure make it a compelling choice for serious affiliates building long-term businesses.

If you’re just starting out, ClickBank might be the easier first step. But if you’re ready to scale your affiliate marketing with better tools, cleaner offers, and ongoing support, Digistore24 is the smarter bet for 2025.

What Do You Think?

Have you used either ClickBank or Digistore24? Which platform worked better for you and why?

👇 Drop your thoughts in the comments below! Let’s discuss which affiliate network deserves the crown in 2025 — and help fellow marketers make an informed choice.